what is a music video?

A music video is video that runs the length of the song and is normally in sink and connected to the song. If the song is dark or emotional it usually contains some sort of gothic setting and very dark and dull colours,where if the song is up beat and vibrant it has a very light and colourful this is shown in Nicki Minaj starships, and Eminem`s stan.

what is the purpose of music videos
• A market tool to promote a artist/song
• A short narrative or representation of the artist
• To attract a particular target audience
• To identify an artist/group
• To buy into the artists lifestyle
• To show the different generic conventions of a genre/music video
• For the audience to remember the music video
• To make a song available to a wide audience
• To show more about the artist

in each different genre of music are different codes and conventions, this is to appeal to their target audience. each different genre of music has its own conventions because each different genre has a different tone and story behind it. If the genre is dance ore pop it tends to be more up beat and feel good so the conventions that it will tend to follow will be that the artist will always be the centre of attention and the camera will always be focused on them. in Most rap videos the artist will be dressed in expensive outfits that have well known and labelled brands this is shown clearly in wiz khalifs paperbound music video as it shows him purchasing expensive cars or wearing designer clothes and expensive jewellery this is clearly shown at the beginning and throughout the music video as he is either rapping about having or wearing designer items. The majority of Wiz Khalifs music is up beat hip hop which will appeal to a target audience of about 17-24 as it is within theses age where the majority of people experiment with marijuana which is the what most of wiz khalifs songs are about. it is because of this constant use of the drug in his song that makes him appeal to the audience.

 
The main purpose of this music video is to show how wealthy he is and how his has made a name for himself and How he came from a young age with not much to a mainstream artist with a lot of money and attention this is represented by the lyric " dame ain't it funny how time pass only nigga in first class" There is no strict story to this song it is just the artist rapping about his riches and the amount of money he has.

the only way the artist performs in this music video is he raps to the camera and uses a lot of hand jesters, other that this it seems that it is just a camera filming the artist complete daily tasks this includes buying