Lighting and colour
In every music video of all genre colour and lighting is always used and this is because it sets the setting and scene, without lighting no mood can be set and the audience and loose track of what the story is about and why that particular scene has been used. The reason behind the colour of costumes is it can be a way for the audience to understand what genre of music the music video is, the use of costume is also used to depict what type of person the artist is and and how they are feeling,
In our music video we are filming most of our scenes outside so we are going to use natural lighting in the scenes, when we film inside we will use the lighting provided by lights in the room and any extra light we can use. whenever we see our artist with a girl we want a bright vibrant light
Friday, 25 October 2013
Thursday, 24 October 2013
research and analysis of a star dyers theory
In this blog I will use dyers theory to show how stars in the music industry are effected by the media and fame. The artist i will be analysing is Justin Bieber. This is because from when he was first signed by his record label at then age of 13 his fans have seen a dramatic change in his attitude and music.
From a young age he was seen as a sweet innocent boy who aimed at young teenage girls.
however as his career progressed and he got older he was found to change in the public eye and his attitude changed as well as his dress style and hair which he was well known for.
he was found to start hanging around with other young artists from different genres of music such as little twist a rapper how is closely aged to Justin, soon after the two young artists started hanging out with each other there were roomers that the two were using illegal substances in there spare time, later images were realised of the two of the smoking cannabis. this caused a lot of controversy in society on weather he is still a fit role model for young people.
This particular event proves that dyers theory is logical in the music industry and that music artists do and have to change to be kept in the publics eye even if it begins to give them a bad reputation and name. we can also see that he has changed by looking at how his music has changed, the firs music video i will be looking at by this artist is 1 less lonely girl, This particular song was his first realised song and music video
From a young age he was seen as a sweet innocent boy who aimed at young teenage girls.
however as his career progressed and he got older he was found to change in the public eye and his attitude changed as well as his dress style and hair which he was well known for.
he was found to start hanging around with other young artists from different genres of music such as little twist a rapper how is closely aged to Justin, soon after the two young artists started hanging out with each other there were roomers that the two were using illegal substances in there spare time, later images were realised of the two of the smoking cannabis. this caused a lot of controversy in society on weather he is still a fit role model for young people.
This particular event proves that dyers theory is logical in the music industry and that music artists do and have to change to be kept in the publics eye even if it begins to give them a bad reputation and name. we can also see that he has changed by looking at how his music has changed, the firs music video i will be looking at by this artist is 1 less lonely girl, This particular song was his first realised song and music video
in this Music video you can clearly see that Justin is played off as a innocent young teenager
Tuesday, 22 October 2013
Planning cinematography
why is cinematography important?
what 4 camera shots will you use?
what effect do they create?
what is their purpose to your music video?
how does it build a relationship with your audience?
The use of cinematography in the music industry is to find the perfect camera shot to portray the artist or object used in the particular scene. the reason for this is because it makes the video look as professional as it can be wile also considering there budget for the video.Each different camera shot and angle has a different effect on the scene and on the audience, It also is used to show different power and authority between characters in the music video for example if there is a fight between a couple then the male figure will be seen more dominant and he will be shown to be powerful by a ow camera angle.
In our music video four camera angles that we are certain of using are a Panning shot, close up, mid shot and a low angle shot. Each different camera angle and shot has been used for a different reason this is because different moments in our music video need to be represented by the right camera angle to give a certain effect that will have a particular impact on the audience the use of the right camera angle or shot is crucial as without it there could the audience could louse interest in the music video if the shots are too repetitive and if they don't make sense or flow with the story of the music video the audience can be turned of all together.
Panning shot
The reason that my group and I have decided to use this shot is because it has enabled us to create a effect and it also shows our artist trying to move on from his previous relationship but he can not find the right girl to replace her with. The way that we are going to create this effect is we are going to have the artist and a girl he is on a date with walk past a tree as we follow them with a camera they pass behind the tree and come out from behind it as they appear from behind the tree it will show the same artist but with a different girl on the same date. We think that the audience can relate to this as after getting out of a relationship there is a period of time where you are looking for someone to replace them with however its never the same for a period and and its meaningless being with them
what 4 camera shots will you use?
what effect do they create?
what is their purpose to your music video?
how does it build a relationship with your audience?
The use of cinematography in the music industry is to find the perfect camera shot to portray the artist or object used in the particular scene. the reason for this is because it makes the video look as professional as it can be wile also considering there budget for the video.Each different camera shot and angle has a different effect on the scene and on the audience, It also is used to show different power and authority between characters in the music video for example if there is a fight between a couple then the male figure will be seen more dominant and he will be shown to be powerful by a ow camera angle.
In our music video four camera angles that we are certain of using are a Panning shot, close up, mid shot and a low angle shot. Each different camera angle and shot has been used for a different reason this is because different moments in our music video need to be represented by the right camera angle to give a certain effect that will have a particular impact on the audience the use of the right camera angle or shot is crucial as without it there could the audience could louse interest in the music video if the shots are too repetitive and if they don't make sense or flow with the story of the music video the audience can be turned of all together.
Panning shot
The reason that my group and I have decided to use this shot is because it has enabled us to create a effect and it also shows our artist trying to move on from his previous relationship but he can not find the right girl to replace her with. The way that we are going to create this effect is we are going to have the artist and a girl he is on a date with walk past a tree as we follow them with a camera they pass behind the tree and come out from behind it as they appear from behind the tree it will show the same artist but with a different girl on the same date. We think that the audience can relate to this as after getting out of a relationship there is a period of time where you are looking for someone to replace them with however its never the same for a period and and its meaningless being with them
Friday, 18 October 2013
copyright
Copyright is a law that states that the original creator has exclusive right to the product, however this is only enforced for a period of time, the original use of copyright was a way that the government could reduce the use of a product being copied and reused for another own benifitial gain to make profit. many critics claim that the copyright law protects corporate interests while criminalising legitimate use,
Because we are using a song that already has the copyright law in forced on it we must ask permission from the artist or record label to use the song without them allowing us to used there product we will be breaking the law and will have any work we have produced using there product taken away or removed from any websites we have published it on. To make sure we are operating within our legal bounders we have devised a letter that we will send to the record label asking them permission to use there product
Dear copyright holder,
Because we are using a song that already has the copyright law in forced on it we must ask permission from the artist or record label to use the song without them allowing us to used there product we will be breaking the law and will have any work we have produced using there product taken away or removed from any websites we have published it on. To make sure we are operating within our legal bounders we have devised a letter that we will send to the record label asking them permission to use there product
Dear copyright holder,
We are a group of A Level student’s from West Hatch High School, writing to request your permission for the song You my everything (skins fire remix) by Ellie Goulding With your permission, we would create a music video for this song, which would part of our coursework.
The song would only be used in an educational context, viewed only by our media class and OCR examination’s officer. It will not be released to a large audience. The audience and your company would of course, be recognised throughout and a copyright notice may be added to our projects if you wish. In this case, you may send us this information.
We look forward in hearing from you,
Kind regards
K.A. Records
Thursday, 17 October 2013
Wednesday, 16 October 2013
Storyboards
what is the purpose of a storyboard:
The reason why a storyboard is planned before shooting a music video is to understand what shots will be used in the song and at what times, this helps with time management of production, it also allows any room for error and for it to be improved this then reduces money loss and save money for the production company.
in order for there to be a music video a record company must first fund the artist, without a storyboard the record label has nothing to go on on how much of a budget to set and what will be required in the video. Having a starboard allows the artist and director to portray basic ideas on the production and how the finished will look and be able to compare the finished product to the original storyboard. With out a storyboard it world be nearly impossible to sell the idea to a client.
The way that My group and I came up with the ideas of our music video is that we developed a questionnaire that allowed us to ask the public what they would like to and expect to see in a music a video, the feedback we received is what gave us our initial planing ideas that we want to incorporate into our music video. this was our primary research and what gave us our main ideas that we should incorporate into our music video, the secondary research that was used to further our knowledge in what we should use in our music video came from watching music videos from the same artist who's song we have chosen and also viewing similar music videos from the same genre of music that we have chosen.
The way my group and I storyboard our music video is that we listened to our chosen song several times, we then brainstormed ideas on whet we should incorporate into our music video and if it would flow with the beat of the song and if it would closely relate to the lyrics.
The reason why a storyboard is planned before shooting a music video is to understand what shots will be used in the song and at what times, this helps with time management of production, it also allows any room for error and for it to be improved this then reduces money loss and save money for the production company.
in order for there to be a music video a record company must first fund the artist, without a storyboard the record label has nothing to go on on how much of a budget to set and what will be required in the video. Having a starboard allows the artist and director to portray basic ideas on the production and how the finished will look and be able to compare the finished product to the original storyboard. With out a storyboard it world be nearly impossible to sell the idea to a client.
The way that My group and I came up with the ideas of our music video is that we developed a questionnaire that allowed us to ask the public what they would like to and expect to see in a music a video, the feedback we received is what gave us our initial planing ideas that we want to incorporate into our music video. this was our primary research and what gave us our main ideas that we should incorporate into our music video, the secondary research that was used to further our knowledge in what we should use in our music video came from watching music videos from the same artist who's song we have chosen and also viewing similar music videos from the same genre of music that we have chosen.
The way my group and I storyboard our music video is that we listened to our chosen song several times, we then brainstormed ideas on whet we should incorporate into our music video and if it would flow with the beat of the song and if it would closely relate to the lyrics.
Tuesday, 15 October 2013
questionnaire and pie chart
Questionnaire
The reason why we have devised a questionnaire is to find out on what age group of people are most interested in music and what they prefer to see in a music video
2.
What age are you?
10-15 16-20
21-30 31-40
3.
How often do you watch music videos?
Everyday Every other day once a week less than
4.
Do you prefer seeing the artist in the music
video?
5.
Where do you watch music videos?
TV
Youtube Buy them
6.
Do you prefer to have a pre 20second music
video?
Yes
No
7.
Who’s your Favourite artist?
Lana Del Rey Ellie Goulding Amy Winehouse Little Boots
8.
Do you prefer Lana Del Reys original summertime
sadness or the remix
Original Remix
9.
Do you prefer Visual imagery or more of a
storyline?
…………………
10. Do
you want to watch the artist to the lyrics or perform?
11. What
type of editing do prefer? (Circle more then one)
Fast
Slow Colour tints split screen strobe lighting Replay OTHER
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