group advert

For our group advert we have decided to go with connors second attempt because it looks the most professional between the both of ours. It also links in more with the themes that Connor have shown though the digipak and music video. I have gone for a more glamorous look for the magazine advert, this is so that it will drawn in a wider audience, this also has a strong dance theme look to it which links to the song. I have used the same font throughout which is also the same as the digipak and music video so that it all links and flows more easily together. I have used different colours of blue so that it sticks to her colour which I have given her so that when they see it they will straight away think of her. By makes the important information stand out with a bigger front and different colour this makes the audience remember these words more easily, which is what the artist and record company wants. with her showing off her body it makes the male audience more interested in her and makes girls idealise her. Once again her eyes are a main part of it with them standing out and cutting thought the darkness around her. Over all I think this is most affect because you are drawn in because she is looking at the audience making them want to read what the advert is about. I have also blurred out the background so she stand out much more . She looks flawless and it looks like she hasn't tried making the audience idealise her.

storyboards

    The purpose of a storyboard is so that you set plan of action of what scenes you are going to film when and where, without a storyboard you would have an unclear idea of what to film, it also gibes you more diversity of what angles you can use as you are keeping note of what angels and effects you have used through out filming 

 We used our questionnaires to see what we should include like the bass speaker and what artist would be best to use. The public like the use of filters and revering shots to make them more effective. Looking at similar artist also help with what we should include within it, because they use a lot of still images that are used more as imagery to the song and have thing that are shown at the beginning and then made sense of. 

conners job was to draw the storyboards and think of the ideas but I also helped with ideas on what to use though out working though it. We also looked at other music videos that had similar artist so that we could have some same scenes and angles so it would look alike the other videos. When filming we changed some of what was going to happen with out music video due to people not being free when we needed to film and not being able to get to all the locations. But we still used the same theme, and used most of the same settings and also stuck to the same angles and lighting. By having the storyboard we knew how much we needed to film and what different things we needed to film so that the music video wasn't boring or seem like it was repetitive. We ended up filming over 150 different videos so that we knew we would have the same thing over and over again. We also used 10 different scenes so the music video could flow throughout. 

filming schedule

4) Shooting sched

Shot	Date & time	Location	Content /Action	Shot type & Duration	Costume/ hair/ make up	Iconography	Personnel	Equipment
1	20.11.13 11.30am	Beth’s house	Glitter in a speaker	Close up shot	N/A	Glitter, speaker Empty drinking glass and near empty drinking bottle	Artist Camera person Location manager Props /	Digital camera, batteries, tripod, Tape / memory card
2	20.11.13 12.30	Beths house	Singing into the camera	Close up and low angled shot	Hat and tartan patterned cloths	N/A	Artist camera man and director	Camera and tripod
3	20.11.13 1.10	High beach fields	Shots with artist and artist partner	mid shot	White dress with black coat over the top for artist. And jeans and leather jacket for artist partner	Tree in the background of the shot	Artist, director camera man and artist partner	Camera and tripod
4	20.11.13 6.45	London train station and city	The artist and her partner going out on a date to London	Mid and close up shots	Main artist dressed in jeggings and black leather jacket. And artist partner dressed in similar wear	Confetti cannon, Drink cans	Camera man director, artist and artists partner	Camera, confetti cannon
5	20.11.13 7.45	Beths house	Fireworks going off as artist and partner watch and cuddle	Mid, far, close and low	White dress with black coat over the top. Artists partner has not changed	Fireworks, bench swing, smoke	Artist, director, camera man and artist partner	Fireworks lighter camera tripod Bucket of water

6	21.11.13 6.45	Pub	Artist partner cheating on artist with another woman	mid shot	Jeans and leather jacket Other girl : pink top jeans and grown boots	Pool table Drinking glasses Slot machines Bar and mobile phone	Camera man director artist artists partner Other girl	Camera tripod
7	30.11.13 7.45	Viler club	Artist getting over the breakup by going out with friends	Low angle Close ups and mid shots	Red dress	Shot glasses Party lights	Camera man artist new partner who artist meets at the club director	Camera

risk assessment

Description of hazard	Prevention of hazard
Trailing leads while filming	Use gaffer tape to secure leads
Fire works	Bucket of water near by in case of fire
Alcohol drinking	Drink responsibly

meeting schedule

2) Meetings and discussions carried out

Date	Action	To be done by	By whom	Discussions
24.09.2013	Initial first meeting of possible songs and artist Annotation of lyrics	24.09.2013	Whole group	Discuss ideas and concepts that group members have, reflect on the ideas and then analyse the lyrics together and then consider the micro elements
30.10.2013	Analysis of chosen music genre	31.10.2013	Whole group	Find out the key conventions that are needed to make a successful indie pop music video
4.11.2013	Planning first scenes for our music video	4.11.2013	Jordan and Connor	Start preparing to film and make sure that we know what scenes we are filming on what days and to make sure the video follows the narrative/
10.11.2013	Piecing together the shots and scenes we are going to use and if they are going to work well in the final product	18.11.2013	Whole group	Making sure that our narrative follows the conventions of a typical indie pop music video. And changing any scenes if needed