research into our chosen artist

2)     Artist profile
1) Include a brief biography of your artist and include the most significance events
2) Explain what record label your artist is signed to
3) Include information on the number of sales the artist has, with singles, albums

3)     Artist music video analysis
1) Analyse 1 music videos
2) Explain how Dyer’s star theory is used
3) How is Goodwin’s theory used?
4) How is the artist represented?
5) Who is the target audience?
6) What is the style of the music video?
7) How is mise-en-scene used?
8) What common camera shots do the music videos use?

4)     Summary
Explain how your research on your chosen music artist will assist you with planning your own music video

In this blog I will be showing and explaining the reasons why my group and I chose this particular music artist to create our music vide to i will also include a brief biography about my artist as well as the number of albums she has sold and the record label she is signed to and why.

The music artist my group has looked at is Ellie Goulding the reason for this is is because the genre of music the artistes musics comes under is indie and in many other videos that she has produces were not complex or set on a high budgets, the reason we chose this particular genre of music to create our music video to is because with this  particular Genre of music you can use simple ideas to represent the lyrics in the song and still have the same effect in the audience.

Elena Jane Goulding (born 30 December 1986) known professionally as Ellie Goulding is an English singer, song writer and multi- instrumentalist. she was first began her career when she met record producer Starsmith and Frankmusik she was later spotted by Jamie Lillywhite who later became her manager and A&R. Goulding signed to Polydor Records in 2009, in which she released her first EP in 2009, An Introduction to Ellie Goulding.

One of the most prestigious moment in her career was when she became the second to both top the BBC's annual Sound of... poll and win the Critics' Choice Award at the Brit Awards in the same year.

in 2010. her first "album"lights album debuted at number one on the UK Albums Chart and has sold over 850,000 copies in the UK. She also performed a cover of elton johns song "your song" at the wedding reception of Prince William and Catherine Middleton at Buckingham Palace.

the record label she is signed is signed to are interscope records 

history of music videos

Task 1:

Create a list of the ways in which people can consume music videos. Has this changed over the years?

Task 2:

Research into the music videos industry and consider how they have developmented and changed over the years. How has this affected the way audiences consume music videos?

Things to consider:

• MTV (This was the first music channel)
• Youtube (Most watch video)
• Bugets
• Technology/special effects
• Target audience and the number of views a music video/channel receives
• How have music genres developed over the years? 

The music industry have made it incredibly easy for people to consume music videos whether they be new or old videos due to an increase of technology.

Originally the only way that music videos were watchable were on music channels such as MTV which was the first Music channel that was launched on the 1st August 1981. since then there has been an increasing rise of music channels on tv and on the radio.

It wasn't till the creation of youtube in 2005 where music videos of all genre were watchable and easily shared between friends across the internet. As youtube has evolved and it became more of a personal browser more youtube channels that were dedicated to only uploading  Music videos. This channel was called vevo that was created on the 8th of december 2009 and it supported almost every Musical artist from 1920s blues artist Robert Johnson to modern artists of all genre.


On youtube the most watched music video to date is a music video by south Korean singer PSY, His hit single gangnam style has reached over billion views from its release in 2012.

The most expensive music video ever produced was by Michael Jackson, the song was Scream featuring his sister Janet Jackson and it costed $7,000,000 dollars for the making of the Music video  

magazine advert reflection

How did  you use  your research into magazine adverts to start  planning your own ?:

Initially my research consisted of searching the internet for magazine adverts about artists of our genre which is indie pop, I came across were articles about Ellie Goulding and Florence and the machine. Both there articles had a fully displayed poster of the artist which also included a little bit of information about the artist, The information included was the artists name, songs on the album and a rating of the album. Looking at these two adverts me the idea to crate the advert I did.
The Inspiration behind the advert I created was had was mostly from Ellie Goulding's advert "lights"

digi pack analysis

photo shoot

In this blog I will be explaining the Importance of a music video and why is its necessary to have a wide verity of photos to use in your digipac. The reason for the digipac is to offer a inside view of the artist and to give a bit more info about her new album.

The images that we have chosen to use are

Analysis of a magazine advert

In this advert of Ellie goulding the purpose of the magazine advert is to promote her new album, the way this this has been achieved is by having Ellie (the artist) in the centre of the advert and also by making her the largest object on the advert so she is not easily missable, her being the artist makes her the the most important object on the poster and the main attraction. underneath is her name in a very 1940s broadway style font symbolising that she is a main attraction in the music industry and is very glamorous and stunning performer. This is also shown by her album name "lights" showing that she is much like a shining star and is in the lime light. very last are reviews of her album by music critics, the review that this album has received by critics is fabulous and has gained a 4 out of 5 star review, the reason for this is that if an album is well reviewed by critics then it encourages more people to purchase the album.



This advert is for florence and the machine slightly differs to Ellie goulding as it does not take up as much of the advert and it has more of the artists body in the advert and more of a colourful background symbolising that she is a very wild and colourful personality, this wold suggest that her music is not very mainstream and has a twist tot he pop genre the colours used show a bright artist who is more motivated by good thought and music rather that more emotional and depressing songs  Other than the artists image on the adverts there is not much else to the advert including the style of font. compared to Ellie Goulding the font if dull and boring as if its all been done before, a benefit of the font is that even though it is not colourful or it is a stand out font this means that is easier and more assessable for the audience to read.